Xinhua Bookstore is the largest physical bookstore in China. It has experienced various important periods in China's modern history and has provided knowledge and spiritual food for generations. Nowadays, under the wave of the Internet and electronic technology, Xinhua Bookstore is facing a huge challenge. "How to re-raise the banner of the brand in current time" is the core goal of this project. 

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新华书店是中国规模最大的实体书店，它经历了中国近代历史上的各个重要时期，为几代人提供了知识和精神的食粮。如今，在互联网和电子科技的浪潮下，新华书店面临着巨大的挑战，“如何在这股热潮中再次扬起品牌的大旗”是本案的核心目标。